But does it bring anything new to the table? A couple weeks later (and almost three years after Spotify debuted its iPhone app), the iPad app is finally here. When would it come out? What would it look like? The press begged at Ek's feet. Spotify had just announced one of its biggest partnerships ever, a deal that could broaden Spotify's audience tenfold and all anybody cared about was the company's iPad app.
Ek smiled and shifted in his seat like a friendly dog poked one too many times. 'When's the iPad app coming out?' one reporter frantically asked. At the end of the press conference, Spotify CEO Daniel Ek and a few Coca-Cola executives asked for questions from the crowd, which was comprised almost entirely of journalists. Spotify would be featured prominently in beverage ads, as well as on Coca-Cola's Facebook page, which pushes out daily updates to over 41 million people. A couple weeks ago, Spotify and Coca-Cola held a press conference in New York where the two companies partnered on a deal to use Coca-Cola's worldwide brand recognition to bring Spotify to hundreds of new countries.
